Chairs opening address
The plastic debate has come to dominate the world’s media over the past couple of years. How does the Spirits industry fit into the seeming quandary of plastics reduction, and how important are plastics in the overall sustainability debate? How are shoppers and drinkers reacting and what comes next?
Our story behind the label
Building your brand with custom packaging innovation
The premium goods market is often able to weather almost any economic storm thanks to consumers’ willingness to pay for quality. Packaging is a key selling point for any luxury brand, particularly in the spirits market. But what appeal does the packaging hold for consumers and how can it go the extra mile to encourage them to part with their hard earned cash?
Brands should consider how they can change a passive touchpoint with huge reach such as product packaging, into a fully immersive experience that can even be tailored to the individual consumer. Rob Hollands, managing director of global creative agency Anthem Worldwide, expands on the opportunity that is connected packaging showcasing the agency’s recent success stories.
Simon aims to set up the lunch break and afternoon session with a potent list of things to look out for in 2019, including his pragmatic take on the all-important area of ‘sustainability’, and advice on how you can incorporate these predictions into your action plans for the coming year.
In today’s competitive market it is essential that luxury
drinks brands create their own identity that is relevant to their customers.
Packaging, including the experience it delivers, is a fundamental part of this
David Peters, Creative Development Manager at API Group, will deliver an overview of the latest trends which take inspiration from the global fashion industry and were recently launched at Luxepack Monaco, exploring the process involved and how the API Trends translate into effective packaging concepts.
David Williamson, Vice President Technology and Product Development, will then demonstrate how maximum shelf impact can be achieved by not costing the Earth, showcasing the latest technical innovations from API including plastic-free alternatives.
Capturing the client's imagination - how 3D designs can help "sell" your designs to clients
We’re about to see massive change in packaging driven by huge advances in technology. And Cepac, the UK’s leading independent corrugated packaging producer, is right at the forefront of this revolution, with new innovations, new ideas and new possibilities. Steve Moss, Cepac’s Group sales and marketing director, looks to the future of packaging and invites delegates to join him on the company’s journey to get there.
Brands are aware that millennial consumers expect a broader experience from their drinks – either with a lifestyle focus or a multi-sensory execution. Our panel will look at how our buying habits have changed with today’s instant access to information and the influence of in-store brand activations and virtual reality experiences.
Charlie will look at the rationale behind decisions made on design, colour, typography, artwork as well as touching upon Gen Z and Millennial drinking trends and the impact of Instagram on our branding decisions.
The future of many of the best brands in the world is threatened by legislation that curtails and restricts packaging design.
Networking exhibition and awards presentation